Category Archives: Press

Gainfully Announces Partnership with NAIFA

Gainfully Announces Partnership with NAIFA to Serve Insurance Industry Members

Gainfully offers compliant social media content for use in the insurance industry

San Francisco, CA – November 21, 2016 – NAIFA today announced its partnership with Gainfully, the first open marketing platform and SEC/FINRA-compliant channel for retail financial services. The partnership will accelerate NAIFA’s financial services members’ ability to brand themselves, leverage social media, and share relevant content with their clients in a compliant, secure and intuitive environment.

“Many insurance and financial advisors are engaging in content marketing to brand their businesses and expand their marketing reach. The use of social media also allows financial professionals to interact with clients and prospects while building and strengthening relationships,” said Brian Steiner, Vice President of NAIFA’s Business Development and Strategic Partnerships.  “NAIFA is pleased to partner with Gainfully to provide compliant-ready content for members to augment their sales and marketing practices.” Steiner noted that NAIFA members should check with their company if they have compliance questions about social media.

“Our partnership demonstrates NAIFA’s strong commitment to innovate and provide value to its members. We are very excited to start providing NAIFA’s financial services members with a secure and proven platform to truly market themselves to their clients through our network,” Cameron Nordholm, CEO of Gainfully.

Since launching in 2015, Gainfully has served thousands of financial professionals, published over 100,000 compliant social media posts, and enabled over fifty FINRA-registered broker-dealers to supervise registered representatives.

About NAIFA

Founded in 1890 as The National Association of Life Underwriters (NALU), NAIFA is one of the nation’s oldest and largest associations representing the interests of insurance professionals from every Congressional district in the United States. NAIFA members assist consumers by focusing their practices on one or more of the following: life insurance and annuities, health insurance and employee benefits, multiline, and financial advising and investments. NAIFA’s mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members. Learn more at http://www.naifa.org 

About Gainfully

Gainfully is the first open marketing platform for the financial services industry that delivers branded marketing content and campaigns to advisors in a completely SEC/FINRA-compliant environment. Learn more at http://gainful.ly/.

IRI Announces New Partnership with Gainfully

View original release and press contacts on the IRI website.

IRI Announces New Partnership with Gainfully to Offer Industry’s First Compliant Marketing Platform
SEC- and FINRA-Compliant Social Media Platform Now Available to Financial Professionals through IRI

WASHINGTON, D.C. – The Insured Retirement Institute (IRI) today announced a new partnership with Gainfully, the first SEC- and FINRA-compliant channel for retail financial services. Through the partnership, financial advisors can now leverage the Gainfully platform to share relevant and timely content with their clients using social media in a compliant atmosphere.

“Social media has quickly become one of the most indispensable branding tools for professionals across all industries, but industry-specific communication regulations and compliance issues are creating challenges that are impeding financial professionals from benefiting from it,” IRI President and CEO Cathy Weatherford said. “Gainfully is specifically designed to address the social networking and communication needs of the retirement income industry. Our member companies and financial advisors can easily adopt Gainfully’s sophisticated content development, compliance management, and reporting platform to engage with clients and grow their businesses.”

The Gainfully platform enables insurers and asset managers to make branded content available to financial advisors. Meanwhile broker-dealers can easily supervise what content is approved for their financial professionals to share. Since launching in 2015, Gainfully has served thousands of financial professionals, published over 30,000 compliant social media posts, and enabled dozens of broker-dealers to supervise registered representatives.

“Our partnership demonstrates IRI’s strong commitment to innovate and provide value to its members,” said Cameron Nordholm, CEO of Gainfully. “We are very excited to start providing IRI’s financial services members with a secure and proven platform to truly market themselves to their clients through our network.”

Financial advisors, click here to learn more.

Broker-dealers, insurers, asset managers and other home office professionals, click here to learn more.

About the Insured Retirement Institute: The Insured Retirement Institute (IRI) is the leading association for the retirement income industry. IRI proudly leads a national consumer coalition of 40 organizations, and is the only association that represents the entire supply chain of insured retirement strategies. IRI members are the major insurers, asset managers, broker-dealers/distributors, and 150,000 financial professionals. As a not-for-profit organization, IRI provides an objective forum for communication and education, and advocates for the sustainable retirement solutions Americans need to help achieve a secure and dignified retirement. Learn more at www.irionline.org.

About Gainfully: Gainfully is the first open marketing platform for the financial services industry that delivers branded marketing content and campaigns to advisors in a completely SEC/FINRA-compliant environment. Learn more at http://www.gainful.ly.

[Press Release] Gainfully Announces Launch

Gainfully Launches Content Network Connecting Financial Advisers, BDs, and Product Firms

Gainfully launches the content discovery platform for financial professionals, combining networked content, compliance, and social distribution for financial services into a single application.

August 19th, 2015 – Gainfully (https://gainful.ly) announces its launch, aiming to re-imagine how financial professionals discover and share content between firms and with clients online.

The brainchild of a veteran media and financial services team, Gainfully seamlessly integrates content curation, discovery, compliance review, and sharing of digital ideas. This allows advisers and agents in the financial community to easily uncover the best content created and curated by all the leading companies in the financial industry

The Broker-Dealer Money Concepts uses Gainfully to enable their nearly 600 reps with content from preferred partners to discover and share to LinkedIn, Facebook and Twitter.

While at Se2 and The Hartford, President Ryan Johnson realized much of the industry’s best information was scattered and siloed across the web, often undiscoverable by advisers despite these being exactly what they want to share with their clients. Gainfully provides a simple approach and ready to use system that ensures advisers have the best ideas and the content to communicate them at their fingertips.

Increasingly, financial services are turning to social networks to speed sales, marketing and connectivity. Social marketing and networks are going to become an increasingly important tool for the financial services industry.

Gainfully was founded in mid 2014 by CEO Cameron Nordholm. Says Cameron Nordholm, “The idea for Gainfully sprang from the need for advisers to be radically more nimble with marketing and messaging to stay at the forefront of the industry.”

With the launch Gainfully the patent-pending multi-tenant communication system is available for the financial services industry. This network of progressive financial services companies and financial professionals will provide a way to communicate with the increasingly digital content demanding customers of tomorrow.

Financial professionals can create a free account at https://gainful.ly.

Contact Cameron Nordholm at (855) 730-2323 x5 / [email protected] with inquiries.