Category Archives: Uncategorized

Powering Sales Professionals at North American Insurance

Today we welcomed the North American sales team (see our announcement about Sammons Financial Group) to the Gainfully platform. We covered the Gainfully experience end-to-to, with a special focus on key topics including:

  • Discovering the latest sales and content marketing from your company
  • Automating distribution of content to social media in support of your social sales strategy
  • Becoming a go-to content resource for agents and advisors in your network

You can watch the entire webinar below (50:16 run time), the content of which applies to any sales professional utilizing Gainfully. If you are a financial professional and want to follow Midland National, follow this signup link to create a free account in about 30 seconds.

http://gainfully.wistia.com/medias/aqd4p13iaq?embedType=async&videoFoam=true&videoWidth=640

Thank you again for the great attendance today. Again, please send any support or compliance related questions to team@gainful.ly and we’ll point you in the right direction!

It’s still blocking and tackling

If you aren’t a sports person then you aren’t reading this so there is no need to apologize for the over use of sports analogies. So now that is’t just us, those that choose to speak in sports terms, I will refine the topic even further: It’s Blocking.

Last year the Seahawks almost won the Superbowl and did win it the year before. Why? Because of a Superstar running back? Great QB? Amazing Defense? Great coaching, perhaps? Yes, OK…those things helped. But what made them “super” great, and what makes them look less than spectacular so far this year, is none of those things. They still have all of those great attributes. What has noticeably changed is their offensive line, their blocking. It’s not as good and they are struggling. Without that fundamental powerhouse you won’t be “great”. It’s always true in football. You need those big guys up front or you won’t win. The same is true in business.

In business, “blocking” can be lot’s of things. In the business of a financial professional it is social content establishing your presence on the internet. Your clients and prospective clients will get information about you from a wide range of sources. They will google you, look at your facebook page, your Linkedin account, and may even follow you on twitter. They will attempt to penetrate who you really are, what you really stand for, through these digital gaps in your front line. As they rush you, if you haven’t taken the time to create a formidable front line presence with big 300 pound lineman, (great content that represents you well) you may get blind sided. Remember: a system devoid of information will create it’s own.

Don’t let that happen. Especially when it only takes a little time and effort. Here’s how you do it: Find great content to share often and consistently. Build your front line, your on line digital content library, so that it gives the right impression and satisfies their need for due diligence about you. You have the talent to be championship caliber but you still need those big guys up front to be a winning team.

 

Gainfully Names Ryan Johnson as President

Sales and Technology Executive to Drive Financial Services Industry Social Networking Platform Growth

March 10, 2015 — San Francisco, CA USA — Gainfully, the compliant content marketing network for financial services firms, today announced that Ryan Johnson has joined the company as its new President.

Mr. Johnson will build networks and partnerships with leading asset managers, insurance carriers, industry associations, broker dealers, and independent distributors to enable content distribution strategies utilizing the Gainfully platform. He has been in financial services for over 20 years and has overseen multi-billion dollar sales and marketing efforts in the financial services industry as Senior Vice President of Sales and Marketing at both The Hartford and The Guardian. Mr. Johnson has also held executive positions and consulting assignments with a number of compliance, operations, and technology firms within the financial services industry.

“The addition of Ryan to our leadership is an exciting next step in the development of our company”, noted Cameron Nordholm, CEO of Gainfully. “Ryan’s comprehensive understanding of the industry from both a sales and technology standpoint will accelerate our ability to drive the imminent communication change that the industry is now facing. We are finding incredible interest in the Gainfully platform. Ryan’s background in distribution and strategy will help our clients execute on the transformative new ways companies are engaging with advisors and customers.”

Mr. Johnson has a Bachelor’s of Arts in Economics and Mathematics from Whitman College in Walla Walla, WA.

He and his fiancé Wendy Love live in Canton, Connecticut.

About Gainfully

Gainfully is the content network for financial services firms, enabling mutual fund, insurance, and partner companies to deliver scalable content marketing solutions to their entire distribution networks.

Founded in 2014, Gainfully provides the platform to connect financial professionals to the companies they work with and trust and already works with financial firms with over $1T in AUM in the mutual fund and insurance industries.

For more information email team@gainful.ly or create an account at https://gainful.ly.

Content creation tools

It’s never been more important to share your message by creating and sharing compelling content. The good news? It’s never been easier to create compelling content. We’ve been working to compile the best of the best. Here are a few that may fill gaps in your current workflow. 

Canva.com

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Canva makes design simple for everyone. It lets you create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and much more. Quickly and cheaply. 

Content Tools

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These guys help you create engaging content such as polls, quizzes, and other content “story forms”. It’s especially useful if you’re driving with editorial content to engage users for the first time. 

Spruce

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Did you know tweets with images get 150% more retweets? These guys are all about it. They keep it simple by focusing on creating quick, shareable Twitter-friendly graphics to share. 

Pablo

Buffer’s pitch for Pablo is “Design engaging images for your social media posts in under 30 seconds”. It wins at that, rivaling Spruce for easy image creation. It also includes a logo mark tool and – of course – can post to Buffer.

Infogram

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Want to create infographics? These guys make it insanely easy to get started. Their graphics are responsive and beautiful, making it easy to show your data in graphical ways.